Following on from last week’s coverage of 12seconds, the service’s creators have been running a ’12second Challenge’, posing questions and setting challenges each day that users must respond to or answer in twelve second bursts. A great way of building enthusiasm and publicity for a service…and creating a generation of evangelists.

12seconds have also been talking about a bunch of  upcoming enhancements and improvements that’re soon coming to the service. These include…

  • Video replies and an improved recorder.
  • Enhanced commenting, tagging, grouping & navigation.
  • URL shortnening for posting to Twitter.
  • Privacy controls.
  • Support for third party services - perhaps Facebook and MySpace?
  • Mobile integration - this already works well with MMS…perhaps they’re looking at installed apps? Video messaging finally comes to iPhone?

12seconds look like they’re being driven by the needs of their alpha testers, a great approach that’ll ensure they deliver the user experience and product that’s really in demand…now what could the business model be…?


Share this Article
BlinklistBloglinesBlogmarksDiggdel.icio.usFacebookFurlMa.gnoliaRedditStumbleUponTechnorati

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

admin on September 17th, 2008 | File Under Uncategorized | -